Effective B2B communication requires translating complex services into simple visuals. This project involved creating a versatile ecosystem of motion graphics for 2trde, tailored to specific business environments. From high-impact loop animations for large-screen trade fair displays to educational walkthroughs for the web application, the content was designed to reduce friction. This ensured that prospective clients grasped the business model instantly, while existing users were supported with clear, visual onboarding.
To support sales and product teams by visualizing the invisible. The company needed to explain "how it works" to prospects at events and "how to use it" to customers on the platform.
Motion graphics served as the bridge between technical complexity and user understanding. By creating a modular library of animated assets, the project supported three critical business pillars: